Define
The purpose of communication is to cause action—whether its to change opinion or behavior. Do you want to your audience to buy now, change their opinion, talk to friends, or simple learn more? Together, we’ll define your specific communication problem and what exactly you want your audience to do.
 

Discover
I ask a lot of questions and I do a lot of research to find out who you are, who your audience is, and what it is they really want. I figure out what your product’s real benefits are—and how to make connections with your audience.

Develop
This is where the magic happens, or so they say. After I discover the benefits your audience will respond to best, I develop concepts that will connect with your audience. Then I’ll refine those concepts—and keep refining until I develop the right message to solve your communication problem.
 

Deliver
Whether you’ve asked for a press release, brochure, advertisement or brand insight, I’ll stay with a project to make sure its exactly what you need. This includes revisions, working with designers or printers, convincing stakeholders, and measuring the success of specific messages.